Paul Buccheit, the brains behind Gmail’s development process, believes that a new AI bot by the name of ChatGPT could potentially unseat Google as internet users’ go-to source for all online searches.
Will this game-changing tool be enough to transform how we access information?
Google’s Traditional Search Engines on the Brink of Disruption
Just a year or two away from possibly changing the face of technology as we know it, Google is taking on OpenAI with its upcoming chatbot ChatGPT.
Traditional search engines may be on the brink of disruption as AI technology threatens to eliminate a major source of revenue.
Even if they are able to keep pace with advances in artificial intelligence, their ability to monetize it might prove difficult and could spell trouble for these companies’ bottom lines.
Gmail creator warns Google is 'only a year or two away from total disruption' because of AI like ChatGPT https://t.co/JbH28XAua1
— Insider Business (@BusinessInsider) February 1, 2023
AI bots like ChatGPT could soon revolutionize the way we find information online, potentially making tools like Google search as outdated as print telephone directories.
The Washington Post recently explored the differences between two sophisticated online tools: Google search and ChatGPT. While both offer quick access to a wealth of information, how they deliver those answers is remarkably different.
For example, while Google relies on “crawling billions of webpages” in order to rank content algorithms-based results with what’s called SERP (search engine result page), ChatCPT offers an immediate response generated by its own internal searches and synthesized data.
Google’s parent company, Alphabet Inc., has made an impressive $257 billion in net sales this year – a staggering 81 percent of which can be attributed to monetized advertising.
CNBC reports that the universally-used Google search engine is at the forefront of these lucrative strategies, proving just how powerful data and digital marketing have become.
ChatGPT Could Disrupt Google’s Core Business
Google has been working to revolutionize digital conversation with LaMDA, a powerful AI chatbot technology that could even rival ChatGPT.
Whereas it’s possible the tech giant may never deploy this innovation. According to The New York Times, such an application wouldn’t be optimal for delivering online ads – leaving Google reluctant to take advantage of its own invention.
— Rowan Cheung (@rowancheung) January 31, 2023
As Google continues its mission of providing the perfect answer to each query, CEO Amr Awadallah warns that user clicks on ads could significantly decline in response.
With a history at both Yahoo and Google under his belt, he understands firsthand how important these ad interactions are for their overall business model.
Former Google executive Sridhar Ramaswamy warned that ChatGPT’s generative search system could disrupt the tech giant’s core business.
According to Ramaswamy, who oversaw its ads and commerce from 2013-2018, the purpose of Google is “to get you to click on links – ideally ads – while everything else on the page serves as filler.”
If adopted across multiple industries, this new disruptive technology could significantly challenge how businesses have long operated online.This article appeared in Right Wing Insider and has been published here with permission.