In the wake of Bud’s Light’s plummeting sales, Yuengling Brewery has begun filling the void left behind in the consumer market with patriotic cans.
D.G. Yuengling & Son, Inc, a Pennsylvania-based brand, founded in 1829, released its “Let’s Go USA” limited edition to honor American servicemembers.
This was done in cooperation with Team Red, White, and Blue, a non-profit aimed at assisting veterans with mental and physical health.
Breaking Down the Facts
The company has seen a recent surge in sales at 14.7%, with Coors Lite and Miller Lite not far behind at 10.9% and 12.8%.
Anheuser-Busch has fallen by 12.5% with its subsidiary Bud Light down over 21.4%, CEO Michael Doukeris recently disavowed the company’s ties to trans-influencer Dylan Mulvaney.
This happened after the disastrous marketing spree, with Doukeris saying “We need to clarify the facts that this was one can, one influencer, one post, and not a campaign.”
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
— Yuengling Brewery (@yuenglingbeer) April 14, 2023
More From the Company
In a company statement released on May 8, Chief Operating Officer, Wendy Yuengling said the following:
“As the Oldest Brewery in America, we are committed to sustaining the U.S. military and are always pursuing ways to also show our appreciation to those who defend our country’s freedom.”
“We are appreciative to partner with Team Red, White & Blue, an institution that shares our commitment to the men and women who have served as our nation’s heroes.”
Our summer fit is back. Rock the Stars & Stripes with us and @TeamRWB all summer: https://t.co/tS8RWk4uC5 pic.twitter.com/tR7rsqTERo
— Yuengling Brewery (@yuenglingbeer) May 8, 2023
Both Yuengling and Team RWB have teamed up with former Bud Light ambassador and country music singer Lee Brice to promote their special new product.
“I am delighted to be part of Yuengling’s actions to sustain Team Red, White & Blue with these limited-edition cans. I can’t think of anything more pleasing than hailing our troops with a sociable, cold Yuengling beer this summer.” Lee Brice said.
The cans feature desert camo with the Team RWB logo, in addition to a QR code featuring opportunities to win tickets to Lee Brice’s upcoming tour and Yuengling’s July 9 free concerts.
This article appeared in The Political Globe and has been published here with permission.
