Bath and Body Works’ latest candle collection sparked controversy due to unintended reminiscent imagery of the Ku Klux Klan hoods. The candle called “Snowed In,” portrayed a paper snowflake. Social media users quickly began comparing the design to the KKK causing Bath and Body Works to pull it from their shelves. Bath and Body Works reassured such a thing won’t happen again as they will review its design processes to prevent future issues.
Candle Controversy Sparks Apology
Bath and Body Works issued an apology for their “Snowed In” candle, which some critics noted resembled Ku Klux Klan hoods. What was meant to be a creative interpretation of a snowflake design quickly drew public backlash. The candle, part of their winter collection, was pulled from online stores and shelves as the company acted swiftly to address the oversight.
The company, acknowledging the unintended resemblance, assured customers that the design was inappropriate and unintentional. Bath and Body Works is committed to reevaluating their design approval processes. Their quick response and apology aim to alleviate any future incidents that might offend or disturb their customer base.
@bathbodyworks Bath & Body Works is apologizing and pulling a candle from its shelves and online platform after catching backlash for seemingly depicting a KKK hood-like design.👎"Really B&BW!!? If we noticed, I'm sure you did to, but you gave the "go ahead" anyway!!" pic.twitter.com/yGcP5NddPO
— Sumner (@renmusb1) October 11, 2024
Mixed Reactions from the Public
The controversy surrounding the “Snowed In” candle incited varied reactions. Many social media users expressed outrage, deeming the similarity to KKK hoods unacceptable. Platforms like Reddit saw threads mocking the incident, initiating debates on sensitivity and oversight in product designs. The candle’s design was defended by some as merely a poorly executed snowflake, leading to accusations of excessive sensitivity in criticism.
Bath and Body Works maintains commitment to listening to their customers and fixing blunders. The incident underscores the importance for corporations to diligently evaluate products before they hit the market, ensuring respect and awareness of various cultural sensitivities.
Bath & Body Works apologizes for candle that users say looks like Ku Klux Klan hood https://t.co/b56NUNuFta pic.twitter.com/DDySywdxJT
— New York Post (@nypost) October 13, 2024
Past Issues and Future Precautions
This isn’t the first time Bath and Body Works has faced criticism for their product designs. Last year, they received backlash over a line that incorporated Kente cloth designs, accused of cultural appropriation. In response, the company partnered with the National Urban League, donating $500,000 to support non-profit initiatives. The current incident beckons a more cautious approach to design elements that could be construed as inappropriate or offensive.
By reviewing internal processes, Bath and Body Works aims to prevent future controversies from arising. As companies navigate the sensitive landscape of public opinion, these corrective measures reinforce their dedication to diversity and inclusion.
I am so sick & tired of all these companies (and us) being made to feel like we have to apologize every time they (or we) say or do anything!! There’s whole lot of stuff done BLM & other leftist groups that are insulting……but they claim FREEDOM OF SPEECH!!